Dennies Chung

Data-driven —
Customer-focused—
Outcome-oriented—

01Who am I?

Born and raised in Philly. BS in Accounting + MIS. I build product in payments, cart, checkout, and fraud where clarity, trust, and conversion meet.

03How do I help?

I turn messy user journeys into clean flows: diagnose friction, prioritize the leverage points, ship experiments, and scale what works.

02What do I care about?

Simple UX, measurable impact, and craft. Also: books, tennis, and building side projects that teach me new tools.

04What keeps me interested?

Problems that don’t have obvious answers — and teams willing to slow down (when you can afford it) to find them, then ship fast and learn faster.

Personal Work

Wedding Website

View GitHub →

Situation

After getting engaged in 2024, we needed a wedding website to manage RSVPs, registries, and guest communication. Existing platforms felt overly templatized and confusing from a guest experience standpoint.

Product

I designed and built a custom wedding website focused on simplicity, clarity, and delight—defining requirements from firsthand frustration, prototyping flows, and shipping a polished end-to-end experience.

Dog Food Calculator

Situation

Feeding guidelines are generic and often lead to weight gain. With multiple foods and supplements, understanding proper portions becomes even more complex.

Product

I built a calculator that incorporates caloric density across foods to better estimate daily intake based on real nutritional needs.

Budgeting App

Context

Off-the-shelf budgeting tools didn’t match how I think about money, so I built a custom app on Salesforce tailored to my workflow.

The Book Barterer

Context

A personal project born from a lifelong love of reading and curiosity about pricing, inventory, and marketplace dynamics.

Product

An e-commerce site for used and rare books, optimized through iterative pricing, feature prioritization, and customer feedback.

Job Application Tracker

Situation

Tracking job applications manually is error-prone and mentally taxing, especially when responses never arrive.

Product

A spreadsheet-based system with automation, dashboards, and clear status tracking to reduce cognitive overhead during job searches.

Product Portfolio Website

View GitHub →

Context/Product

I designed and vibecoded this website! It was an incredible learning experience for me coming from a non-technical/non-programming background. Take a look at the website, explore, and see my Github! And as always, I'm open to feedback! This is a labor of love and this website transformed from a Google site, always iterating, always making it better.

Hi, I’m Dennies.
I’m a produ

Data-driven —
Customer-focused—
Outcome-oriented—